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Saying why the work matters: twenty seconds a week, and show them the result once a quarter.

The Engage item is “the work I do is meaningful to me”. Meaning is not something a job has; it is something a manager points at, specifically and often.

By Ron EldridgeOctober 2026 · 2 min read · Source: great{with}talent manager practice; the engagement scales behind WinningFormula, LastOpinion and OnBoarder · Fact-checked October 2026

On this page
  1. The weekly sentence
  2. Show them the result, once a quarter
  3. Find out what each person finds satisfying
In this guide

A specific sentence every week, the result shown once a quarter, and a monthly question about what each person would do more of.

People work harder for a reason than for a list, and most teams get the list. The reason exists. The orders go to a hospital that had an outage; the report lands on a desk where a decision is waiting; the shift keeps a site safe. Somebody has to say so, out loud, and that is you.

The weekly sentence

  1. At the start of the team meeting, one sentence: who this week’s work is for and what it changes for them.
  2. Specific, not grand: a customer, a patient, a site, a number. Never “the business”.
  3. Vary it. The same sentence every week stops being heard by the third.
“This week’s run goes to the hospital that had the outage last month. They are relying on it being right.”

Show them the result, once a quarter

Bring the outcome into the room: a customer on a ten-minute call, a patient’s story, a before-and-after number, a thank-you letter read out. Let the team see it without a speech from you, then ask one question: what did that tell us? Teresa Amabile’s research on what makes a good day at work found that nothing lifts people like seeing progress on work that matters. A quarterly result, seen, is that progress made visible.

Find out what each person finds satisfying

Once a month, in a one-to-one, ask which part of the job they would do more of if they could, and which less. Then move one piece of work a little towards the first answer, and say you did it because they asked. Satisfaction is personal, and the only way to find out what someone finds satisfying is to ask.

Next step

The clearest thirty minutes in your week.

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